A custom page is a page with an arbitrary content, it's own title and url. You can add text, images or if you are an experienced user, you can even use some custom HTML code.

Create your own custom page. You can create a custom page by going to "My Stuff" >> "My Custom Pages", and clicking the "Create New" link. 
The management page features a word-like editor which supports direct HTML editing as well as basic text formating tools and image insertion.

Your page's url is automatically pre-generated for you according to the title you specify, but you can set your own this by simply typing any character sequence into the url field - invalid characters will be automatically removed or replaced.
The BlueMelon's built-in pages cover many of your common needs, but if you need to step outside the box, the custom pages are here for you.

What can I do next? You can add links to your custom pages to the custom menus in your pages' headers and footers using the Menu Designer.